Ready to up your engagement game? Trigger automated, behavior-driven emails.

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Intelligent Communication

Automatically communicate with your customers at the right time, in the right way, driven by powerful tracking of their behaviors as they navigate your site or use your product.

Real-time Tracking

Know who your customers are and monitor behavior in real-time. Actions can be triggered instantly, or after a configurable delay.

Easy and Intuitive UI

Built for both marketers and developers. Create rules to take action based on nearly any criteria with an innovative rules editor.

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Threads by SendGrid is an extremely flexible and powerful way to engage customers by building workflows and sending triggered emails.

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Become an Early Adopter

Threads is designed to provide marketers and engineers an easy to use way to track customer behavior and send micro-customized communications.

Threads is opening up early access to a select list of subscribers in the coming weeks. Subscribe today to be one of our early adopters. Getting on board early allows you to help shape the future of Threads.